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About Us
Proudly 100 % Carbon Neutral
Our Story
In 2019 we (Alexander & Samuel) took the plunge leaving our day jobs to follow our passion for horticulture. We set up our garden design and maintenance business to serve our local community, with a view to offering the very best in design and after care while being as ethically and sustainably focused as possible.
We started off with one electric van and a passion to deliver the highest standard of care to our clients, their gardens and ultimately the world around us.
And it was while working in nature we knew we could do more to help nature so we embarked on our carbon neutral certification process and launch of our online store.
Our aim was to share with as many people as possible the belief that you can deliver the very best in trade services without impacting the planet.
We are now London’s most sustainable Home&Garden service provider offering a wide array of maintenance services to help our customers care for their homes while minimally impacting the planet and one of the few trade services companies globally recognised to have attained certified carbon neutrality in scope 1, 2 & 3.
The launch of our online store further strengthened our offering making it even easier for our customers to be as sustainable as possible when looking after their home and garden. Our store offers the very best in ethically and sustainably sourced home and garden essentials sold in a variety of subscription packages with our home décor range showcasing how you don’t need to compromise on style when making eco-friendly choices.
Today we are incredibly thankful to have a great team that work so hard each day to offer our customers the very best in sustainable living solutions
We want to thank everyone who has supported us so far and to follow our journey as we continue to develop new Home+Garden care services and the very best in eco-friendly products that make it easy for you to live a more sustainable life.
Founders
Alexander Oakley & Samuel Collett
Our Values
Our company has been built of the love of nature and its power to inspire, revitalise, and restore those that inhabit it. We are passionate about how we can live in harmony with mother Earth and care for our home and gardens without depleting Earth’s natural resources.
From the products we sell to the services we perform; we believe you do not have to sacrifice the world around you to create and maintain a beautiful home and garden. All of our maintenance services are totally sustainable and operationally carbon neutral so our impact to the world is always at a minimum.
To us, sustainability is purely an extension of the care we put into everything we do. We believe that when you are conscious of your impact on the world around you then you can take action to make sure it is a kind and thoughtful as possible.
We have the same philosophy with the products we sell and the brands we partner with. We constantly strive to offer the very best eco-friendly and ethical alternatives to everyday home and garden essentials with a few home décor luxuries where the environmental impact has been considered.
All of our products align with these beliefs
Ethically sourced
Eco friendly
Cruelty free
Organic
Carbon neutral
Second life, vintage or antique
Built to last
Locally sourced
We are dedicated to taking the guess work out of sustainable solutions while caring for your family, home and work passionately to make it as easy as possible.
You can find out more about why we do what we do as well as useful hints and tips on how to care for you and the world around you in our blog section.
The World of Willow Alexander
We all want beautiful spaces of our own to enjoy, at home and in our gardens. Sadly, in today’s fast-paced world where convenience is king, we make choices that harm the planet and often neglect to prioritise long-term sustainable living. Let’s work together to create a new normal where sustainability and convenience go effortlessly together.
As the UK’s premier certified carbon-neutral Home & Garden service provider, we are driven by one mission: to have a direct, positive impact on our collective emissions. From the eco-conscious products we curate to the carbon-neutral services we provide, every facet of our business is designed with the environment in mind.
Our dedicated team tirelessly searches the UK for the finest eco-friendly products and home styling solutions that meet the ethical and environmental standards our customers have come to know and love.
Introducing Sustainabli+, our innovative lifestyle membership that combines a carbon offsetting subscription of your choice. Our vision is to empower a community that embraces a cleaner, greener way of life, taking better care of our precious planet.
The Willow Alexander ‘greenprint’ model empowers everyone to effortlessly combat climate change while maintaining the lifestyle we’ve grown accustomed to. This ecosystem allows Earth time to heal, and as we grow, so does our influence on reducing carbon emissions. It’s a blueprint for a sustainable tomorrow – one that proves we don’t have to compromise anything to create a beautiful home or garden:
Commitment
We strive for a net-zero future, where every action contributes to a sustainable world.
Leadership
We lead the way in climate-conscious home and garden services, setting the standard for a greener industry.
Innovation
We embrace zero-carbon solutions wherever possible and invest in new technologies as they emerge, pushing the boundaries of what's achievable in reducing our environmental impact.
Manifesto
We help shape a world where our special places on earth flourish while safeguarding the wellbeing of our planet.
Ambassadors
We share our knowledge, empowering individuals to make positive contributions through their outdoor spaces.
Time
We dedicate a percentage of our time each year to helping those in need of assistance in their homes and gardens, because we understand the importance of nurturing and sustainable environments for all.
Evolution
We adapt to the changing needs of our planet, constantly seeking new ways to build a better future for our loved ones.
We are committed to offering you the best of both worlds – homes and gardens that are both beautiful and gentle on our environment. Together, let's create spaces that not only restore your inner peace but also leave a positive and lasting impact on our planet.