House of Willow Alexander
HoWA
Created from House of Willow AlexanderJoin waitlist

The Home Intelligence OS

Your house is
trying to

tell you something.

Enter your address. In sixty seconds, HoWA builds the first portrait of your home, what it is, what matters, what can wait, and what to do next.

See sample record

House of Willow Alexander is HoWA's founding service partner. House work is booked through HoWA and written back to your Home Record, and HoWA stands on its own for any home, with or without the House.

A cutaway Georgian dollhouse on a sage ground.

The first minute

Meet your home. In sixty seconds.

Type your address. HoWA introduces your home back to you: age, build, energy, ground, flood, history and a first HoWA Score. No forms. No guessing. The record starts with the house itself.

No formsNo guessingFree to start

The house

14 Elm Grove

Built 1932 · cavity-wall semi · gas combi

Energy

EPC D

Improvement plan available

Ground

Clay soil

Watch the dry summers

Flood

Low risk

Nearest watch point 1.2 mi

History

Last sold 2014

£312,000

Save this record

Free. The record begins with your address.

A hand holding a phone showing the HoWA home record beside a cutaway dollhouse on a table.
62

HoWA Score

62

In order, with gaps

One number for a house well kept. Provisional from the first portrait, it sharpens as documents, jobs and evidence are added.

ILLUSTRATIVE · LIVE FACTS FROM UK PUBLIC RECORDS WHERE AVAILABLE, CORRECTABLE BY THE HOMEOWNER

Three ways HoWA works for your home.
Assistant mode, a cutaway Georgian house.
I.

HoWA Assistant

Free

The house, seen.

Awareness, and what to do about it.

  • Instant address portrait
  • Ask HoWA
  • Repair, garden & room scans
Explore Assistant
Housekeeper mode, a cutaway Georgian house.
II.

HoWA Housekeeper

£16.99/mo

The house, in order.

Papers, tasks and renewals, all held in one record.

  • Full logbook
  • Maintenance & garden calendar
  • Renewal & warranty reminders
Explore Housekeeper
Steward mode, a cutaway Georgian house.
III.

HoWA Steward

£29.99/mo

The house, protected before failure.

Risk read early, so the house is protected before things go wrong.

  • HoWA Score & risk register
  • Predictive maintenance
  • Sensor & smart-meter interpretation
Explore Steward

Why House work is booked here

Created from the House. Used here to book, route and remember every House service.

Created from the House

  • Created from the House.
  • Founding service partner.
  • House work booked through HoWA.
  • HoWA stands on its own, with or without House services.

The practical answer

  • HoWA handles bookings, confirmations and changes.
  • Teams use HoWA on the road.
  • Notes, photos, costs and reminders write back.
  • The Home Record becomes more useful after every job.

HoWA began as the House booking and home-record platform. It now also lives independently as the Home Intelligence OS for any address.

One Home Record

One address. One record. A home that remembers.

Everything HoWA learns, public facts, documents, scans, costs, jobs, reminders, risks and evidence, belongs to the home record. It is bound to the address, not the phone, and it gets richer every time the home is cared for.

Bound to the address, not the phone

The HoWA home record drawn as a graph: the address at the centre, branching into spaces, assets and a dated timeline of events.

Public record

EPC · flood · ground · price paid

Documents

Invoices · warranties · certificates

Scans

Repair · garden · room · quote

Tasks

Reminders · renewals · seasonal care

Proof

Score · evidence packs · annual report

Everything writes back to this centre.

HoWA earns its place before anyone visits. The first value is clarity.

What HoWA does

Know, ask, act, remember.

One system, not a drawer of disconnected tools. Each thing HoWA does writes back to the home record and sharpens what it knows.

A cutaway Georgian dollhouse with HoWA's intelligence layer floating above it as a constellation of gold nodes, on a deep navy ground.
01

Know

The address creates the first home portrait. Public records, documents and decisions form one living record.

02

Ask

Ask HoWA about the house, garden, quote, document or room. Answers come from the record, with source and confidence.

03

Act

HoWA turns answers into tasks, reminders, plans or optional trusted fulfilment. It tells you what matters first.

04

Remember

Every action, cost, photo, guarantee, supplier and outcome, writes back to the record and improves the score.

Step inside

Try the first home record.

Open a sample home, or pop in your postcode and tap Save this record to begin yours. Preview mode saves nothing until you do.

  • Ask HoWA

    Anything about the home, garden or a document.

  • Scan a problem

    Point and get what it is, how urgent, what's next.

  • Add a document

    Watch the HoWA Score sharpen as the record fills.

  • Create a plan

    Turn what's found into the next right action.

Try it yourself

Take a look around. Tap anything.

Set up your home, scan a room, restyle a space, add a document or book a service. Nothing you tap is saved.

HoWA

Set up your home

HoWA links everything to your address, not your phone. Pop in a postcode to begin.

A live preview of the HoWA record. No account needed.

Tiers

One record. Three depths of care.

HoWA Assistant, the cutaway dollhouse.

Assistant

Free

The house, seen.

  • Instant address portrait
  • Ask HoWA
  • Repair, garden & room scans
  • Quote and invoice understanding
  • First saved home record
Choose Assistant
HoWA Housekeeper, the cutaway dollhouse.

Housekeeper

£16.99/mo

The house, in order.

  • Full logbook
  • Paperwork to reminders
  • Cost memory
  • Seasonal calendar
  • Monthly Brief
  • Household sharing
Start Housekeeper
HoWA Steward, the cutaway dollhouse.

Steward

£29.99/mo

The house, protected before failure.

  • HoWA Score drivers
  • Risk register
  • Proactive protection prompts
  • Evidence packs
  • Annual Home Report
  • Transfer Pack foundations
Start Steward

Larger homes and estates needing human coordination: see Managed Stewardship, below.

Compare the tiers.

Assistant

Free

  • Instant address portrait
  • Ask HoWA + scans
  • Document upload + home record
  • StarterHoWA Score drivers

Housekeeper

£16.99/mo

  • Instant address portrait
  • Ask HoWA + scans
  • Document upload + home record
  • Full logbook + assets
  • Renewals + seasonal calendar
  • Monthly Brief
  • StarterHoWA Score drivers

Steward

£29.99/mo

  • Instant address portrait
  • Ask HoWA + scans
  • Document upload + home record
  • Full logbook + assets
  • Renewals + seasonal calendar
  • Monthly Brief
  • HoWA Score drivers
  • Risk register + protection prompts
  • Evidence packs + Annual Report
  • Insurance readiness, not advice
  • Transfer Pack foundations

“Starter” means a first version of the HoWA Score; the full drivers, risk register and improvement plan are Steward.

HoWA Score

One number for a house well kept.

Scored across the papers, fabric, risks and care of the home. Tap the number and HoWA explains what raised it, what is missing, and what to do next.

  • Provisional from the first address portrait.
  • Sharpens as documents, jobs and evidence are added.
  • Steward shows the full drivers, risk register and improvement plan.
The dollhouse on deep navy with HoWA's gold monitoring nodes placed on the home's vulnerable points.
62

HoWA Score

62 · In order, with gaps

01

Remembers

Documents, costs, jobs and decisions stay with the address.

02

Interprets

HoWA reads quotes, scans, sensors and patterns against the record.

03

Warns

It speaks before small issues become expensive problems.

04

Proves

Evidence packs, Annual Reports and Transfer Packs show the home was cared for.

Steward adds the intelligence layer: risk awareness, proactive prompts, evidence packs and annual reporting, plus sensor and smart-meter interpretation where connected. It is insurance readiness, not advice, and it is not an emergency service or a gadget app. Advanced means less uncertainty and earlier intervention, not more buttons.

Security & privacy

Your record is yours. Full stop.

Every source, share and partner access is visible, consented and reversible.

UK data residency

Stored in the UK, encrypted at rest and in transit.

You own it

Export or delete everything, any time. It's yours, not ours.

Never sold, never trained on

We don't sell your data or use it to train models.

Every access logged

Each access to your record is recorded, and you choose what's shared.

Consent for every flow

Every partner or device data flow requires your consent first.

Every source correctable

Every auto-filled fact can be checked and corrected by you.

AES-256 AT REST · TLS 1.3 IN TRANSIT · UK-ONLY · SOC2 ON THE ROADMAP

Optional fulfilment

Trusted hands, always optional.

HoWA earns its place whether or not anyone visits. When work is needed, HoWA creates the brief; the House or an approved partner can fulfil it; the job, photos, cost and guarantee write back to the record.

Create a plan
A sage-green styling board with a hand-lettered House Approved canvas, fabric swatches and a line drawing of a Georgian house.

01

HoWA writes the brief

From a scan, a quote or a reminder, it sets out exactly what needs doing.

02

The House or a partner fulfils

Optional. An approved partner, only when you choose to act.

03

It writes back to the record

The job, photos, cost and guarantee join the home record.

Managed Stewardship · bespoke · by application

For larger homes, estates and complex households.

Human coordination, contractor management and named oversight. An add-on service layer for homes that ask a lot of you, not an app tier.

Enquire
An interior design styling board of fabric swatches over an elegant Georgian room.

Partners

Partners appear where they help the home record.

Energy · Insurance readiness · Conveyancing · Home goods

With your consent, and only where they help the home, never a directory or a discounts club.

Apply to partner

HoWA brings calm to the complexity of owning a home.

For the first time we have one place for everything. It saves time, money and so much mental space.

Charlotte M., Homeowner

A Georgian dollhouse, warmly lit.
The HoWA app shown across phones in front of the illustrated House: today's plan, the living record and the home's HoWA Score

The HoWA app

Your whole home, in your pocket.

The living record, your HoWA Score and what matters next, wherever you are. Coming soon to iPhone and Android, pre-register now and we will tell you the moment it lands.

Questions

Before you begin.

How much will it cost?

Assistant is free. Housekeeper is £16.99/month. Steward is £29.99/month. Managed Stewardship is bespoke and by application, where a home needs human coordination.

Is HoWA a service-booking app?

No. HoWA is the intelligence and record layer for the home. Services are optional and only appear when they help you act on something the home record has surfaced.

Is Steward insurance?

No. Steward is not insurance and does not provide regulated advice. It helps build evidence, reminders and readiness so the home is better understood, maintained and documented.

Is my home data private?

Yes. Your record lives in the UK, encrypted at rest, owned by you. Every source, share and partner access is visible, consented and reversible. We don't sell it or train models on it.

When does it launch?

We're in private beta, UK first. Join the waitlist to secure a place in the first cohort, with invites rolling out through 2026.

Start with your address.

In sixty seconds, meet your home and see its first HoWA Score. Free to start, the record begins when you save.