House of Willow Alexander

Protect · House Approved Insurance

Carefully protecting the things that matter.

Cover that understands period homes, valuable contents, and the things a standard high-street policy quietly excludes. Introduced by the House, underwritten by FCA-regulated specialists we've vetted to the same standard as every partner who carries the House Approved seal.

Opening to Housekeeper members first.

An Edwardian London townhouse with a policeman standing guard at the front door at golden hour

Quieter reassurance, when it's needed.

Not more paperwork. Not more panic.

1Named underwriter
FCARegulated partner
0Comparison sites
Claims support

A thoughtful approach

Insurance as part of a wider ecosystem of care.

Most insurance is sold in isolation: policies stacked, renewed blindly, rarely revisited. The House approach is different. Insurance here is designed as part of a connected relationship with the home: how it's lived in, maintained, and looked after over time.

  • Not more paperwork.
  • Not more panic.
  • Just quieter reassurance, when it's needed.

What the House offers

A conversation, not a comparison site.

A named underwriter

You speak to someone who understands the home. Not a call-centre queue, not an algorithm. A named specialist matched to your property type and its contents.

Period home cover

Period features, listed fabric, outbuildings, non-standard construction, heritage constraints. Your policy reflects how the house was built, not what a database guesses.

Contents and collections

Fine art, antiques, wine, watches, jewellery, libraries. Valued properly, insured individually where it matters, with agreed-value clauses.

Claims support via the House

If something happens, the House stays with you. We coordinate with your insurer, introduce vetted loss adjusters, and follow up until the matter resolves.

How it works

Three steps to proper cover.

I.

Register interest

Fill in the form. We'll ask about the property, its contents, and any specific concerns. Takes two minutes.

II.

Matched introduction

We introduce you to a House Approved underwriter suited to your home. You speak directly to a named specialist, not a comparison engine.

III.

Cover, filed in HoWA

Once the policy is in place, the summary, renewal date, and valuation schedule land in your HoWA record. One less thing to track.

House Approved Insurance

Opening to Housekeeper members first.

Leave your email and we'll write when introductions open. Existing Housekeeper members go to the front of the list.

Also from Protect

Home Protection Review

A one-day in-person review of the property by House-vetted specialists. Condition survey, evidence pack, and a prioritised works list, all filed to HoWA and ready for the insurance conversation.

See Home Protection

Connected via HoWA

The Living Record

Your Home Protection Review evidence feeds directly into the insurance introduction. One conversation, one record, no starting from scratch.

See HoWA

HoWA acts as an introducer only. Insurance products arranged via Provenance Insurance Brokers, authorised and regulated by the FCA. We do not advise on, arrange, or conduct regulated insurance activity. Introductions are passed to FCA-authorised partners for any subsequent discussion, quotation, or contract. See our privacy page for how your details are handled.