The House of Willow Alexander is proud to announce that its founder and CEO, Samuel Collett, has been named a finalist in the prestigious 2025 Allica Bank Great British Entrepreneur Awards in the Family Business of the Year category for the London region.
Often dubbed the “Grammys of Entrepreneurship,” the Great British Entrepreneur Awards honour the imagination, resilience, and passion of founders across the UK. Now in their 12th year, the awards spotlight individuals who are not only building successful businesses but also contributing meaningfully to their industries and communities.
Samuel Collett’s nomination is a testament to his extraordinary leadership in building Willow Alexander from a boutique garden design studio into a nationally recognised, multi-brand institution in the sustainable home and garden sector. Under his guidance, Willow Alexander has grown into a carbon-neutral company delivering zero-emissions services across garden design, gardening, cleaning, window care, removals, and handyman services — all wrapped in a deeply personal brand philosophy: “The Feeling You Call Home.”
“This recognition is not mine alone,” said Samuel. “It belongs to my family, my team, and everyone who’s believed in a greener, more thoughtful way to care for our homes and gardens. To be named a finalist is both humbling and inspiring — and a powerful affirmation that sustainability and success can go hand-in-hand.”
From launching new service arms and lifestyle products to pioneering a membership app that empowers customers to offset their carbon footprint, Collett’s leadership has made The House of Willow Alexander a beacon for ethical business in Britain. The company has earned international accreditation for its carbon-neutral practices and has become a model for what a modern, planet-conscious brand can look like.
The winners of the 2025 Allica Bank Great British Entrepreneur Awards will be announced at a ceremony in London this autumn.